America, best known for The "Selling Proposition"
America, home of The "Selling Proposition" Like it or not, you live in a capitalist society and most everything you own and use came about as the result of making some kind of purchase. And, in each case, before you made that exact product selection you were first confronted by a selection of products (competition among sellers). With each product offering tendered, the seller either explicitly or implicitly was presenting you with something that we might call "a selling proposition". Or, in your favorite vernacular, "a pitch". One might ask themselves this rhetorical question: why did I buy this product over that product? Unpacking the thought processes that lead to a purchase is no small task. The human mind is filled with all manner of inconsistencies and emotional or irrational responses to such purchasing decisions. Therefore we might expect that such dynamics of product selection are also at play when casting directors solicit talent to auditio...
