ACTOR BRANDING & THE ENTERTAINMENT BUSINESS

 ACTOR BRANDING AGAINST THE BACKDROP OF “ENTERTAINMENT BUSINESS”

Can we agree that under American free market principles aka “the level playing field”, bringing a poorly-conceived, or unnecessary product to a saturated product category results in business failure or bankruptcy?  Essentially, “the market” penalizes such naive activity and under evolutionary principles, a bankruptcy or business failure then becomes important market feedback and an opportunity to grow and adapt.

ACTOR BRANDING: WHAT IT AIN'T

An actor's brand is the specifically chosen archetype and marketing image that they promote to professional agents and casting offices.  If there is no demand for an archetype for a particular genotype/enneagram type, it is a poor marketing choice and as such a poor business strategy.  The expected outcome is business failure.  

In America, Americans do not cry when businesses fail.  

If the neighborhood 7-11 closes, the American immediately starts shopping at the Circle K across the street.  No tears are shed.  

Don't expect any if  you persist in your insistence on leading with an unwanted or unneeded product or service and this decision (or non-decision) leads to career implosion.  Even your mom will remind you she advised you to go to med school or law school.